Charm Natural was born out of necessity and a personal awakening. After years of using commercial products, I ignored my skin allergies until they required steroid treatments. But when cancer hit close to home, I realised the importance of knowing what goes into the products we use.

I discovered that our skin absorbs chemicals, which enter our bloodstream. This revelation prompted me to reassess my skin issues, hair loss, and dull complexion. I began experimenting with natural oils, butters, and waxes in my kitchen, often mixing potions late into the night.

The instant results were astonishing, and soon friends and family were ordering from me. Weekends turned into production sessions, whipping up more potions for sale. This humble beginning sparked Charm Natural’s journey, driven by a passion for natural, effective skincare and a commitment to empowering others to make informed choices about their well-being.

Now our products are carefully handmade in small batches at our laboratory in Lahore, Pakistan. All our products are naturally derived, paraben‑free, sulfate‑free, not tested on animals and eco‑friendly wherever possible.

🌱 Our Promise

When you buy from Charm Natural, you are buying a bottle full of our zeal and devotion. Our promise to you is:

NATURAL

We believe naturally derived skincare ingredients are better for us—as what we put on our skin is absorbed into our bloodstream. We choose the goodness of nature and science over harmful alternatives in most mass‑produced skincare and toiletries. Our products are more than just beautiful to look and smell: we select active and natural ingredients like cold-pressed oils, natural butters and clays, vitamins, and they are all silicone‑free, sulfate‑free, paraben‑free. You can see the full ingredient list on every label.

ARTISAN

We make our products in small batches by hand in our artisan laboratory in Lahore, ensuring your skincare is fresh the moment you open it. We’re proud to be a Pakistani company, caring deeply about quality and contributing to a healthier, cleaner lifestyle.

WE CARE

We care about our world, reflected in our principles: recyclable glass whenever possible, 100% cruelty‑free (tested only on volunteers), and sourcing ingredients locally and internationally. Some oils support artisan cold‑press operations in Hunza, Chitral, and Skardu. We also procure organic beeswax from Northern Pakistan bee farms. While we use effective ingredients and actives, we avoid overdoing it to prevent long-term adverse effects.

BEING HONEST & REAL

We promise transparency about what’s in our products and what they can do. We don’t make outrageous claims—we let the products speak for themselves. Most products are free of synthetic chemicals, though we use safe preservatives (paraben‑free) where necessary to ensure safety and quality. Aging is natural—we aim for skin that’s slower, smoother, radiant, and graceful. We can’t change your skin type, but we can certainly optimise it. So let’s keep it REAL!

PURE BEAUTY

Using Charm Natural is a delightful sensory experience. Natural ingredients bring wonderful scents and textures. A little goes a long way—often outlasting commercial alternatives.

NATURE & SCIENCE

We believe science is derived from nature, offering effective actives for skin and personal care. Our products feature a balanced combination of cold-pressed oils, natural butters and clays, vitamins, and acids—all silicone-, sulfate-, and paraben-free. Ingredients are clearly listed on every label.

🕯️ About Soul of Lahore

Luxury Scented Beeswax & Soy Candles • Gold Label Reed Diffusers • Room & Linen Mists

Charm Natural stands for impeccable quality and uncompromised standards. Our client experience is a priority:

• We use organic beeswax & soy, releasing negative ions when burned—helping purify the air.
• Eco‑friendly wicks minimize smoke.
• Fragrances are carefully curated to set the perfect ambiance—whether entertaining, unwinding, meditating, or simply being.
• The “Soul of Lahore” collection is a heartfelt tribute to our beloved city.

The Poets’ Tribute emerged from a conversation with a childhood friend, inspired by the timeless words of Bulleh Shah, Allama Iqbal, Faiz Ahmed Faiz, and Mirza Ghalib—an experience encapsulated in each candle.

The Lahore Series features heritage landmarks and the Old City map—highlighting the beauty, mystery, and indigenous fragrances of Lahore.

The Gold Label Collection offers elegant simplicity and sophistication.

We’ve also added Gold Label Reed Diffusers and Room & Linen Mists, featuring handcrafted rattan reeds and long-lasting scents—perfect for home or gifts.

🏬 Visit & Connect

Mall Mansions 30, The Mall Road, Lahore
+92 321 2624 276
Follow us on Facebook, Instagram & YouTube—search Charm Natural