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Skincare for real skin!

About Us

Charm Natural products are carefully handmade in small batches at our laboratory in Lahore, Pakistan. All our products are naturally derived, paraben-free, sulfate-free, not tested on animals and eco-friendly wherever possible.

We believe that beauty is harmonious with nature as naturally derived ingredients are healthier and safer for us and Mother Earth. In our laboratory our team ensures the impeccable quality of the natural oils, butters, clays, essences and extracts used in our carefully crafted products. We believe science is derived by nature and extend to us many resources in the form of actives that are beneficial for us.

I want to share with you the delightful experience of using our products with their aromatherapy benefits and effective results.

We always say Mother Nature knows best!




When you buy from Charm Natural, you are buying a bottle full of our zeal and devotion. Our promise to you is:


We believe that naturally derived skincare ingredients are better for us as what we put on our skin is absorbed into our blood stream. We choose the goodness of nature and science over the harmful alternatives you will find in most mass produced skincare and toiletries. Our products are more than just beautiful to look and smell, as we select a range of active and natural ingredients such as our freshly cold pressed oils, natural butters and clays, vitamins, and they are all silicone-free, sulfate-free, paraben-free. You can see the list of natural ingredients on the label of each product you buy from us.


We make our products in small batches by hand in our artisan laboratory in Lahore, which means that your skincare is fresher when you open the bottle or pack. We are proud to be a Pakistani company and every time we send an order out to you, we care to ensure impeccable quality for you. We are happy to introduce and contribute to a healthier lifestyle around us.



We care about our world and this reflects in all our principles: we use recyclable glass wherever possible, our products are 100% not tested on animals (only friends and family who volunteered), and we source natural ingredients from as close to home as possible and as far as Europe and Africa. Some of our oils are support the artisan cold press of Hunza and Skardu. We use effective ingredients and actives in our products but we ensure not to overdo it either as that can have adverse effects long term.


We promise to tell you the truth about what is in our products, and what they can do for your skin. We don’t make up extra ordinary claims to try and impress you, we let the products do the talking. We keep most our products free of synthetic chemicals, but in some cases we are compelled to use them; e.g. safe-to-use preservatives to ensure safety and quality – and we mention it wherever we do. We create for real skin - Aging in a natural and undeniable process that can't be avoided at any cost (pun intended on cost), but it can be slower, smoother, radiant and graceful. We can not change your skin type, but we can certainly optimise it! 

So let's keep it REAL!


Charm Natural skincare is a delightful experience! Natural ingredients have such wonderful scents and textures and we honour their joy and beauty in our range. We also want to help you get the most out of your rich beauty products - a little will go a long way, often lasting longer than commercial alternatives.


We believe that naturally derived skincare ingredients are better for us as what we put on our skin is absorbed into our bloodstream. We believe science is derived from nature and lends us natures benefits in the form of actives that are very effective in skin and personal care. We choose the real goodness of nature and science over the alternatives you will find in most mass-produced skincare and toiletries. Our products are more than just beautiful to look and smell, as we select a range of active natural ingredients such as our freshly cold-pressed oils, natural butter and clays, vitamins and acids. You can see the list of natural ingredients on the label of each product you buy from us.




Luxury Scented Bees and Soy Wax Candles. Gold Label Scented Reed Diffusers. Room & Linen Mists.

Our brand Charm Natural stands for impeccable quality and uncompromised standards. For us, the clients experience is a priority. Therefore we use a blend of natural bees and soy wax which release negative ions into the air when they burn, this helps to cleanse and purify the air.

We make certain to use eco-friendly wicks in our candles that are pure cotton and release the minimal amount of smoke.

Our fine luxury scents are carefully selected, curated and blended through various trials to perfection – we aim to set the perfect ambiance for you – whether to entertain, unwind, meditate, reset, time for two or just be by yourself – Soul Of Lahore will be with you.

Lahore – the city I have grown up in has my heart and soul. I am dedicating this Luxury Scented Collection to you!

 Soul Of Lahore’s The Poets’ Tribute was a concept that just developed while in conversation with my childhood friend Fatima one day. Inspired by the moving and everlasting words of Pakistani poets we bring to you our collection that will set the mood for romance, inspiration, encouragement, empathy, being and interconnection.

Each candle is a deeply researched and developed project. Each candle is a mood and state of being and an experience.

We bring to you Qismet, Therhao, Ishq, Umeed, Muhabbat, Fanaa, Shah and Ehsaas. These are inspired by the timeless, meaningful and fragrant words of Bulleh Shah, Allama Iqbal, Faiz Ahmed Faiz and Mirza Ghalib and capture the Soul of Lahore.

The love for beloved Lahore was further expressed by our Lahore Series of candles that feature all the heritage sights of Old Lahore and the Old City Map of Lahore – basically highlighting the beauty, mystery and indigenous fragrances associated with it.

Our Gold Label Collection of candles is a range of elegant and simple candles with a gold label that gives it a touch of chic simplicity and class.

 Luxurious additions to the Soul Of Lahore range – The Gold Label Reed Diffuser, The Gold Label Room & Linen Mists - infused with the perfect blend of scents to fill your home with a unique and inviting aroma. A heart-warming gift welcomed by all.

Our diffuser features handcrafted rattan reeds that continuously diffuse fragrance throughout your space, enhancing the ambiance and creating a relaxing atmosphere.

Our Mists have their own charm and can freshen up the room or that old linen closet with just one spritz to create the ambience of your liking.