About Us



Charm Natural products are carefully handmade in small batches at our laboratory in Lahore, Pakistan. All our products are naturally derived, paraben-free, not tested on animals, and eco-friendly wherever possible.

We believe that beauty is harmonious with nature as naturally obtained ingredients are healthier and safer for us and Mother Earth. In our laboratory, our team ensures the impeccable quality of the natural oils, butters, waxes, clays, essences, and extracts used in our carefully crafted products.

I want to share with you the delightful experience of using our products with their
aromatherapy benefits and effective results. We truly believe Mother Nature knows best.

Welcome to the Charmed and Strong Family!





When you buy from Charm Natural, you are buying a bottle full of our zeal and
devotion. Our promise to you is:



We promise to tell you the truth about what is in our products, and what they can do for your skin. We don’t make up extraordinary claims to try and impress you, we let the products do the talking. We keep most of our products free of synthetic chemicals, but in some cases, we are compelled to use them; e.g. safe-to-use preservatives to ensure safety and quality – and we mention it wherever we do.


We make our products in small batches by hand in our artisan laboratory in Lahore, which means that your skincare is fresher when you open the bottle or pack. We are proud to be a Pakistani company and every time we send an order out to you, we care to ensure impeccable quality for you. We are happy to introduce and contribute to a healthier lifestyle around us.


We care about our world and this reflects in all our principles: we use recyclable glass wherever possible, our products are 100% not tested on animals (only friends and family), and we source natural ingredients from as close to home as possible and as far as Europe and Africa. Some of our oils support the artisan organic cold press of Hunza and Skardu. Many of our oils, clays and herbs are sourced from the local oil cold pressers traditionally known as ‘Koloo’ and spice sellers traditionally known as ‘Pansari’.


Charm Natural skincare is a delightful experience! Natural and organic ingredients have such wonderful scents and textures and we honor their joy and beauty in our range. We also want to help you get the most out of your rich skincare products – a little will go a long way, often lasting longer than commercial alternatives.


We believe that natural skincare ingredients are better for us as what we put on our skin is absorbed into our bloodstream. We choose the goodness of nature over the synthetic alternatives you will find in most mass-produced skincare and toiletries. Our products are more than just beautiful to look and smell, as we select a range of active natural ingredients such as our freshly cold-pressed oils, natural butter and clays, natural retinol from rosehips, and our silicone-free, sulfate-free, paraben-free hair care. You can see the list of natural ingredients on the label of each product you buy from us.




Eco-friendly & Luxury Scented Bees and Soy Wax Candles.
Our brand Charm Natural stands for impeccable quality and uncompromised standards. For us, the clients experience is a priority. Therefore we use a blend of natural bees and soy wax which release negative ions into the air when they burn, this helps to cleanse and purify the air.
We make certain to use eco friendly wicks in our candles that are pure cotton and release the minimal amount of smoke.
Our fine luxury scents are carefully selected and blended through various trials to perfection – we aim to set the perfect ambiance for you – whether to entertain, unwind, meditate, reset, time for two or just be by yourself – Soul Of Lahore will be with you.
Lahore – the city I have grown up in has my heart and soul. I am dedicating this Luxury Scented Collection to you!
 Soul Of Lahore was a concept that just developed while in conversation with my childhood friend Fatima one day. Inspired by the moving and everlasting words of Pakistani poets we bring to you our collection that will set the mood for romance, inspiration, encouragement, empathy, being and interconnection.
Each candle is a deeply researched and developed project. Each candle is a mood and state of being and an experience.
We bring to you Qismet, Therhao, Ishq and Ehsaas. These are inspired by the timeless, meaningful and fragrant words of Bulleh Shah, Allama Iqbal, Faiz Ahmed Faiz and Mirza Ghalib and capture the Soul of Lahore.

Follow our simple steps to ensure your Soul Of Lahore Eco-friendly Luxury Scented Candle stays as beautiful and aromatic as the day you purchased it.

Wax has a memory and the first burn is the most important!

To avoid tunnelling, always burn your candle until the wax pool has reached the edges of the glass. This usually takes 2 – 3 hours.

Trim the wick to ¼ inch every time before lighting your candle for a clean burn and to avoid carbon buildup.

Do not burn the candle for more than 2-3 hours in one go.

Never burn the candle all the way down. Discontinue burning the candle when there is ½ cm of candle remaining.

Never touch or move a candle while it is burning and allow it to cool down before placing the lid back on.

Never move the container while the wax is still melted inside.

Keep away from anything flammable.

Do not burn on a flammable surface.

Never leave a candle unattended when lit.

Never put water on burning candle.

Always put out the candle with a candle snuff.

Keep out of reach of children and pets.

Always burn away from draft.